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Once you have leads or prospects for your business, the next question is... How are you going to convert these people into customers? A prospect is someone that looks at your product or offer. Customers are people that buy from you. So, what are you going to do and say to your prospects that will convert them into customers? In other words... What is your conversion strategy?

Let me give you an example of what I'm talking about here. Imagine you own a retail store. You have lots of customers coming into your shop attracted by your advertising (lead generation strategy). Your conversion strategy is to greet them when they walk in off the street with, "Can I help you?".

After a while, you discover that nearly all prospects respond to this strategy with, "No thanks. I'm just looking around." Don't laugh! Half the retailers in the world haven't worked this out yet!

When you measure how effective this strategy is, you find that only 10 out of 100 prospects buy something from you. So you decide to change what you're doing.

Instead of asking, "Can I help you?", you ask, "Have you been in this store before?" If the answer is "No" you get to show them around the shop. If the answer is "Yes" you say, "I thought I recognised you!" and continue with "would you like me to show you what's new or would you like to look at something in particular?"

This time, when you measure the result of your strategy, you find that instead of 10 people in every 100 buying, 16 in every 100 are buying. That's a 60% increase in your conversion!

This example emphasises that what you say to your prospects can have a significant affect on your business AND that means a significant affect on your profits! So, how do you start building a conversion strategy for your business?

When you go to the page Marketing System you'll learn the basics of setting up an on-line conversion strategy. Let's look at one of the essential ingredients for conversion in Network Marketing.

On the page Network Marketing we highlighted that your success depends on your ability to turn BUYERS into SELLERS. We also pointed out that the only way you can do this is to start from "What can I do that will help this person in my business succeed?" It makes sense, therefore, to develop your conversion strategy based on this premise.

What you say should reflect a genuine interest in helping your prospects. This might be as simple as pointing them to this site to get a better idea of succeeding their Interned business OR how about giving them some of your hard earned knowledge based on your experience in business. Contribute, contribute contribute in all that you say and watch your business become stable and profitable. That brings us to "The Law of Momentum"...

The Law of Momentum says that, whenever you start a new business venture, it takes ten units of effort to get one unit of result. However, as you continue your efforts, you will gain momentum. When you have momentum, it takes just one unit of effort to achieve ten units of results. Nowhere is this truer than in Network Marketing.

So, as you begin your conversion strategy based on helping others, you may find the early results disheartening. If this happens to you, remember the Law of Momentum. Stay with it. Keep giving. You will succeed!

To get what YOU want...

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1. What Does Pre-Launch Have To Do With Network Marketing?
Well, according to tried and proven Network Marketing (MLM) principles... absolutely nothing. The concept of the 'pre-launch' has more to do with 'Get IN Quick' AND 'Get RICH Quick'. It has nothing to do with building a stable and profitable business for people like you and me. No wonder established off-line MLM companies are tearing their hair out. They watch in horror as newbie MLM companies launch themselves down cables into your living room and into your wallet. What they see is a lot of damage being done. Damage to people and damage to the Network Marketing Industry. It's not so much what is being sold in these programs, it's how it's being sold that is of most concern. Thousands of people are being lured into programs by visions of luxury cars, holiday homes and unlimited income. Nothing wrong with this picture except... To make your business stable and profitable, you need a lot of people in your business selling product; not cars, houses, bagfuls of money and incredible lifestyles! What happens when you get a whole lot of people in your business chasing a dream? If you haven't already guessed or been through the experience, let me tell you... You get a whole lot of people in your business dreaming! If there is one concept about Network Marketing that I want you to take away with you it's this... "There are few sellers in the land of dreams." If you were sold a dream, guess what you're going to have to sell to the next person? When the hype dies, so will your business. Unfortunately, so will your dream and the dreams of many others. This, of course, raises questions about responsibility and accountability... So, how do you build a stable and profitable business using Network Marketing? Well, the first step is to get your thinking right. Network Marketing is a people business. To be successful you need to stop thinking "What can I get?" and start thinking "What can I give?". This is sometimes referred to as moving from a mind-set of survival to a mind-set of contribution . A definition of survival thinking is focusing on what you need to say and do to make a living. This is evidenced by playing life safe, rarely stepping outside your comfort zone, working a 9 to 5 and focusing on retirement. People who are in survival mode need constant re-assurance. This is, for example, why people rush home from work to catch the 6.00 news and avidly thumb their way through daily newspapers. Here they find constant re-assurance in the stories of all those poor people who didn't survive. Surprise! One of the most watched television programs of all times was called 'Survivor' where 99% of people didn't survive! As long as you think survival you will stay there. In fact, you'll be trapped! This thinking will limit your success in all that you do including, what you learn, your relationships, your work, and life itself. One thing is for certain... If you go into Network Marketing thinking survival, you will fail. For your business to be successful through Network Marketing, you need a whole lot of people in your business SELLING product. By offering a fantastic lifestyle and not much else, you will attract a measure of BUYERS. Your success, however, relies on SELLERS. The BUYERS you attracted are mostly survivors. These are not the people you want in your business. These are not the people who will step outside their comfort zone and sell your product. I'll say it again... "There are few sellers in the land of dreams". Now, here is what I call a Blinding Flash of the Obvious... Your success in Networking Marketing depends on your ability to turn BUYERS into SELLERS. The only way you can do this is to start from "What can I do that will help this person in my business succeed". You've got to take an interest in people. You've got to teach them all you know; give them all you've got. Contribute until it hurts! AND when you do, teach them to do the same. Can anyone do this? Yes. Is it hard work? Yes. Will you have ups and downs? Yes. Can it change your life? Yes! Network Marketing is the most efficient means of marketing any product or service. It can be as exhilarating as it is exciting. It can bring you all the financial rewards it promises. The difference between those that win and those that lose is how you play the game. Believe in yourself and your product Invest in your product Set personal goals Invest in tools to promote your business Systemize everything Contribute - be willing to coach others Work hard at the start Enjoy the ride! JohnnyV Metwork Marketing Trainer Mind Set Teaching CEO JVNetForce.com